5 Make.com Automations Every Small Business Needs

Running a small business means wearing multiple hats. You're the salesperson, the marketer, the bookkeeper, and the customer support team—all at once. But what if you could automate the repetitive tasks and focus on what actually grows your business?

Enter Make.com (formerly Integromat). It's a visual automation platform that connects your apps and automates workflows without writing code. And unlike Zapier, it gives you full control with a beautiful drag-and-drop interface.

1. Lead Capture → CRM → Email Sequence

The Problem: You get leads from your website, Facebook, email, and referrals. They end up scattered across different places, and you forget to follow up.

The Solution: Use Make.com to automatically:

• Capture leads from any source (website forms, Facebook, email)
• Add them to HubSpot CRM (free tier works great)
• Enroll them in an automated email sequence
• Notify you when hot leads take action

2. Invoice Generation & Payment Reminders

The Problem: Creating invoices manually takes forever, and chasing late payments is awkward.

The Solution: Connect your project management tool to Make.com and automatically generate invoices when projects complete, send payment links, and follow up on late payments.

3. Social Media Content Distribution

Write once, publish everywhere. Make.com can take your content and automatically format and schedule posts to LinkedIn, Twitter, Facebook, and Instagram.

4. Customer Support Ticket Routing

Automatically route incoming support emails to the right person, prioritize urgent issues, and send auto-responses with estimated response times.

5. Reporting Dashboard That Updates Itself

Pull data from all your tools into a live Notion dashboard or Google Sheets that updates automatically and sends weekly summaries.